Events not to be missed in the Grasse perfume industry in 2025

Grasse Perfumery: discover the key events that will enhance the world capital of perfume in 2025 and experience a unique olfactory experience in the heart of the French Riviera.

In Grasse, perfumery is more than just a tradition; it's a true art of living that enchants every alleyway, every landscape, and every season. The undisputed capital of perfume and birthplace of the most prestigious houses, Grasse attracts fragrance enthusiasts, curious travelers, and professionals from around the world each year, all eager to immerse themselves in the fascinating world of olfactory creation. If you're planning a visit to the region in 2025, be aware that the calendar promises to be particularly rich, punctuated by iconic events that celebrate the heritage, innovation, and passion of Grasse's artisans.

From the master perfumers' fair to the colorful festivals dedicated to the region's legendary flowers—rose, jasmine, tuberose—and including major exhibitions, immersive workshops, and exceptional markets, 2025 promises to showcase Grasse perfumery on the international stage like never before. These unmissable events offer the opportunity to discover the secrets of distillation, participate in the creation of bespoke fragrances, and learn the time-honored techniques that have made Grasse perfumers famous.

Staying near Grasse during these events offers a unique opportunity to combine cultural discoveries, festive entertainment, and olfactory delights in an exceptional setting. And what better way to fully enjoy the event season than with the comfort and authenticity of the Relais Impérial , a charming hotel located in Saint-Vallier-de-Thiey on the Route Napoléon? Nestled between the sea and the mountains, just a few kilometers from the captivating aromas of the city, the hotel welcomes you for an unforgettable getaway to discover the treasures of Grasse perfumery.

Whether you are passionate about perfumes, looking for new inspirations or simply curious to explore local traditions, let yourself be guided through the highlights that will mark the year 2025 in Grasse: promises of emotions, discoveries and unique memories to bring back from your stay in the land of scents.

The global influence of Grasse perfumery: heritage, expertise and passion

An incomparable historical wealth

If there's one city on the French Riviera whose renown is built on fragrance, it's Grasse. Nestled in the flower-filled hills of the Nice hinterland, the city boasts an exceptional olfactory heritage, recognized by UNESCO for its "perfume-related expertise ." Since the Middle Ages, Grasse's artisans have transformed the region's raw materials into fine essences, contributing to the flourishing of French excellence in perfumery.

In this city of art and history, every stone tells the story of this unique adventure, from the distillation of tuberose to the cultivation of the centifolia rose. Grasse remains the beating heart of the world's perfume industry, where the most prestigious houses come to find their inspiration and where tradition blends with innovation.

The families of tree species made in Grasse

• The centifolia rose : symbol of the city, harvested in spring for its refined and sweet floral burst.

• Grandiflorum jasmine : star of late summer, whose sensual fragrance is essential to many olfactory masterpieces.

• Tuberose , iris, violet, lavender: here, each season exhales a unique scent, cultivated by passionate producers.

• Rare raw materials : lemon, mimosa, orange blossom, myrtle, immortelle… form the unique base of the Grasse palette.

Grasse would be nothing without its artisans, who pass down the secrets of refined extractions and blends from generation to generation. It is this living heritage that will be celebrated throughout 2025, through a rich and immersive program.

The major perfume events in Grasse in 2025: an immersion in excellence

The international exhibition of master perfumers

Every year, Grasse hosts the international perfumers' fair, a true meeting point for creators, perfumers, and enthusiasts from all five continents. In 2025, this prestigious event will return with a brand-new theme: sustainable innovation in perfumery .

The program includes: - Meetings and conferences led by leading contemporary perfumers. - Composition workshops open to the public (introduction to fragrance creation, innovative accords, maceration and extraction techniques). - Multisensory exhibitions retracing the history of Grasse perfume houses and their major innovations. - Pop-up shops offering exclusive creations and rare raw materials.

A rare opportunity to experience the art of perfumery at its highest level, to participate in discussions with professionals and perhaps even leave with your own creation from Grasse.

The rose festival and the flower festival are in the spotlight.

It's impossible to talk about Grasse perfumery without mentioning the Rose Festival, an iconic event scheduled for mid-May 2025. For several days, the city is adorned with sumptuous floral decorations and offers:

• Picking centifolia roses in the surrounding fields (by reservation).

• Guided tours of the production estates and demonstrations of ancestral know-how.

• Culinary tastings based on rose (honeys, syrups, sweets).

• A craft market where local artisans present their fragrances, cosmetics and objects inspired by the queen of flowers.

The flower festival in June also highlights the exceptional botanical diversity of Grasse, with: - Sensory trails for all ages, - Botanical exhibitions, - Educational workshops about perfume plants.

To best organize your visit to these festivities, do not hesitate to consult our page dedicated to events , especially for groups and tailor-made getaways.

The journey of the major perfume houses

Visiting Grasse also means stepping inside its legendary houses: Fragonard, Molinard, Galimard, as well as numerous independent houses and avant-garde creators. Each will be offering special events in 2025:

• Open days and tours of the workshops , to discover behind the scenes of artisanal production, from the laboratory to packaging.

• Exclusive masterclasses : creators and perfumers share their passion, their techniques and open their archives.

• Create your own perfume : personalized workshops, supervised by the teams, to design a unique fragrance under their expert guidance.

You can find all the information about the different rooms and amenities ideal for perfume lovers by consulting the rooms section of our establishment.

The Spring of Scents: Market and Immersive Experiences

In March and April, Grasse celebrates the arrival of spring with its scent market, a friendly and family-oriented event where producers and artisans showcase the richness of the local produce.

Discover: - Live distillations : follow the step-by-step transformation of flowers into precious absolutes. - Stands featuring natural cosmetics, hydrosols, and essential oils . - Olfactory games for young and old to test and sharpen your sense of smell.

Some private venues also offer immersive experiences : you can stroll under perfumed domes, discover musical and artistic compositions inspired by the scents of Grasse, or savor gourmet menus based on a floral theme.

Bookings for this type of event, or to guarantee your place at the best workshops, can be made easily via our booking platform .

Exhibitions and conferences: Grasse perfumery at the crossroads of the arts

Throughout 2025, museums and galleries in Grasse are partnering with major perfume events to offer a diverse program, combining heritage and modernity.

The must-sees: - Temporary exhibitions at the International Perfume Museum : unique collections, botanically inspired artworks, a focus on women perfumers… - Thematic lectures led by renowned historians, perfumers, and scientists. - Olfactory literary encounters , where authors and poets explore the world of scent.

These highlights are aimed at both experts and those simply curious, eager to understand the deep links between perfume, memory and culture.

Participatory workshops to experience Grasse perfumery up close

One of the most appreciated aspects of events in Grasse is undoubtedly the opportunity to get hands-on. In 2025, numerous workshops will be offered by local businesses, artisans, and the tourist office.

• Create your own perfume : choose and assemble your raw materials, leave with your personalized bottle.

• Children's workshops on the theme of "discovering smells", to awaken their curiosity while having fun.

• Introduction to distillation with local producers, to smell, see and understand each step of the process.

• Food and fragrance pairing workshops , initiated by chefs or sommeliers, to explore the complementarity between culinary art and the sense of smell.

For any specific questions about the organization of these activities, or for personalized support, our contact form remains at your disposal.

Grasse: between art of living, local produce and innovation

A city where perfumery rhymes with local produce and authenticity

Grasse's strength lies in the richness of its landscapes and the commitment of its farmers to preserving biodiversity. For several years, the city has proudly championed responsible perfumery by encouraging:

• Organic farming and the preservation of local varieties,

• Short supply chains,

• Eco-design of bottles and packaging.

For a respectful and responsible stay, feel free to discover the tailor-made services and recommendations dedicated to promoting local expertise.

Connected and creative perfumery

Grasse doesn't just celebrate the past. Every year, young creators come to shake things up and open up perfumery to new horizons:

• Scented start-ups offering digital experiences or personalized olfactory diagnostics,

• Innovation in raw materials , with the creation of natural molecules or new ways to extract the most subtle notes, as presented by Cosmetics Design Europe .

• Eco-friendly home fragrances, lifestyle fragrances adapted to urban trends.

Thus, events in Grasse are also an opportunity to discover the future of perfumery while remaining true to what makes the city's identity unique.

Why choose Le Relais Impérial for your stay in the Grasse perfume region?

An ideal location for exploring Grasse and its surroundings

Just a quarter of an hour from the historic center, Le Relais Impérial is the perfect starting point for immersing yourself in the world of Grasse perfumery. Located between the sea and the mountains, on the legendary Route Napoléon, it offers both the tranquility of the Pre-Alps and quick access to all the year's key events.

Guests enjoy: - A bucolic setting to recharge after a busy day of discoveries, - An authentic atmosphere and attentive service, - Easy access to transport to reach the festivities or tourist attractions of the Grasse region.

To discover the history of the family that shaped the spirit of the establishment, feel free to browse our dedicated section, a true memory of the place over the decades.

Charming accommodation to enhance the experience

The Relais Impérial offers a range of inviting rooms, some with views of the hills, others with luxurious bathtubs to prolong relaxation. After exploring fields of flowers and fragrant alleyways, what could be more pleasant than returning to a peaceful atmosphere where every detail is designed for your comfort?

The hotel adapts to the needs of each type of traveler: solo, couple, family or group, with personalized services and attention paid to each reservation during the high season of events in Grasse.

Gastronomy, another essential facet of the Grasse region

Because Grasse perfumery is inseparable from the local art of living, Le Relais Impérial invites you to extend the sensory experience at its table. Whether in its bistronomic restaurant with its southern flavors or at the wood-fired pizzeria: - Savor menus inspired by the seasons and local harvests (especially during the flower festival). - Enjoy dishes prepared with passion, sometimes featuring rose, lavender, or other mythical essences. - Share a convivial moment on the terrace, overlooking nature.

For perfect organization of your culinary experience or a tailor-made event, the events section can provide you with valuable ideas.

Tailor-made services for perfume enthusiasts

During the major events of Grasse perfumery in 2025, Le Relais Impérial will provide: - Suggestions for personalized itineraries so as not to miss any of the best visits and workshops, - Preferential booking for popular workshops or events, - Picnic baskets to enjoy the flower fields, - Exclusive partnerships with certain creators for private experiences.

This meticulous attention to detail makes the Relais Impérial a perfect setting for anyone who wants to experience the highlights of Grasse, without compromising on relaxation and well-being.

Practical tips for fully experiencing Grasse perfumery in 2025

Prepare your stay to make the most of it

• Plan your visit to coincide with peak event periods (trade shows, flower festivals, signature workshops).

• Book your accommodations, tours and experiences in advance, as these peak times attract many visitors.

• Opt for soft mobility options or shuttle services (organized for certain major events).

• Set aside a budget for your impulse buys: limited edition perfumes, cosmetics, olfactory works of art.

To enjoy a comfortable and perfectly organized stay, simplify your arrangements with our booking platform .

A must-see during your visit

When you explore Grasse in 2025, a few stops are essential: - Place aux Aires , the lively historic heart and often the scene of perfume-themed events, - The International Perfume Museum and its experimental garden, true laboratories of Grasse's heritage, - The panoramic views from the heights to fully enjoy the spectacle of the hills in bloom, - The farmers' markets and artisan shops , to leave with the best of the local produce.

To find out about all our services and tourist facilities, our team is available to assist you throughout the year.

To experience a complete olfactory journey

Going to Grasse during the events season means accepting to be surprised at every street corner: floral flights in the morning air, scents of citrus and spices on the stalls, bouquets of jasmine carried by the wind… Here, everything comes together to offer a unique sensory experience , both rooted in history and resolutely turned towards the future.

To further explore the world of perfumery, many reference sites such as Nez, the olfactory magazine, await you.

Whether you are an amateur perfumer, a passionate walker or simply a lover of the South, let yourself be guided by the scents and savor every moment in this world capital of perfume – a journey whose most beautiful memory will always be that of the perfume found long after your return.